The company was established by Geoff Schaefer in 1995. Geoff has had over 35 years experience in tourism and business travel, with 30 of those being involved in national and international tourism and convention sales, marketing and advertising.

In 2001 the company decided to focus solely on electronic marketing.

Since that time, we have worked with over 1,400 hotels, resorts and tourism operators throughout Australia, New Zealand, the South Pacific, South East Asia and Japan. Our hotel clients include major brands such as Sheraton, Hyatt, Hilton, Accor, Sofitel, Mercure, Le Meridien, Swissotel, Stamford, Mirvac, Crowne Plaza, Radisson, Peppers, Mainstay and Mantra.